Mascot Sports is the company behind the events everyone is talking about.

We build talent-led running and wellness experiences that don't feel like races. They feel like tour stops. We partner with the biggest names in music and culture to create national events that draw tens of thousands of people into movement, community, and shared experience.

Founded in 2016 by Ryan Dawkins, Mascot has grown from a sports marketing agency into the defining force at the intersection of fitness, entertainment, and live culture. In 2025, we were named to the Inc. 5000 list of America's fastest-growing private companies and ranked 12th on the San Francisco Business Times Fast 100, placing first in marketing and events after 488% growth over two years.