About Ryan Dawkins.

Portrait photo of Ryan Dawkins, CEO of Mascot Sports.

Ryan Dawkins has spent over two decades building things that didn't exist before — events, companies, and movements at the intersection of sports, music, and culture.

At 23, while still in graduate school, he founded Project Sport and grew it into one of the most recognized names in endurance event production. In 2012, Project Sport sold the US Half Marathon, featuring a half marathon across the Golden Gate Bridge, to Competitor Group/IRONMAN, where it became Rock 'n' Roll San Francisco. In 2014, the company was acquired by New York private equity firm Bregal Partners, now Motiv.

In 2016, Ryan founded Mascot Sports. What started as a sports marketing agency has evolved into the defining force in talent-led running and wellness experiences. Mascot produces national tours for some of the biggest names in music and culture, including Diplo's Run Club and Run Travis Run with Travis Barker, events that have redefined what it means to show up at a race. In 2025, Mascot was named to the Inc. 5000 list of America's fastest-growing private companies, and ranked 12th on the San Francisco Business Times Fast 100, placing first in the marketing and events category after 488% growth over two years.

Ryan runs the company the same way he races, with full commitment. He's an 11-time IRONMAN finisher and placed second as part of a four-man team in the Race Across America, covering 3,000+ miles from San Diego to Atlantic City in just over six days.